Ready-to-drink brand WKD is teaming up with Asda to run a WKD 'Vandaloo' Student Roadshow, calling on 50 outlets near universities. Shoppers with a NUS card will be rewarded with a free curry and a CD compilation of WKD Curry House hits.
A premium moment
Premium single malt whisky, The Balvenie, distributed in the UK by First Drinks brands, is partnering with brands like Dunhill, Barbour and Gieves & Hawkes, to communicate 'The Balvenie Moment'.
'No sex' for Bishops
Shepherd Neame has been advised by the ASA not to link alcohol with sexual activity, following a complaint about an advert for the Bishops Finger brand.