Heineken is concentrating on its DraughtKeg format in a new summer campaign. A website, consumer press advertising and digital advertising in London Underground stations will promote the idea of the DraughtKeg as perfect for social summer gatherings.
First Drinks Brands is offering holidays in Sardinia as part of an on and off-trade campaign for liqueur Disaronno. The neck-collar promotion will also offer consumers the chance to win Alessi cocktail kits worth £110 and will include recipes for Disaronno as a long drink.
Rugby star for IPA
English rugby star Lawrence Dallaglio has signed a two-year deal to act as brand ambassador for Greene King IPA. He will initially be involved in a campaign to provide rugby equipment to teams around England and will promote ale to fans as the new season approaches.