Enriched milk

Milk Link has launched a vitamin and mineral-enriched milk in Tesco. The British milk is said to taste identical to conventional milk and at 79p per litre it costs 23p more.

Spoof backfires

Dairy UK is gunning for Learn Direct, the over-16s skills agency, after it distributed 2.8 million leaflets with a spoof message from the milkman telling customers of a 7% price hike. Dairy UK claims some doorstep milk customers had cancelled contracts.

Rodda's contract

Milk Link has signed a long-term deal to become sole supplier of milk to Rodda's Creamery, which makes Cornish clotted cream. A dedicated producer group has been set up in West Cornwall.