Pernod Ricard UK has unveiled a range of Christmas giftpacks. Martell VS will be available in a box with two balloon glasses; Jameson and Chivas Regal 12-year-old will be presented in new tins; and The Glenlivet will come in fliptop leather and suede boxes. Pernod's wines and Champagnes will also be available in special packs.
Eisberg brand sold
Bacardi-Martini has sold its de-alcoholised wine brand Eisberg to Halewood International. The drink is produced in Germany.
Official beer sponsor
Greene King IPA is now the official beer sponsor of the Rugby Football Union. In a multimillion-pound investment over four years, Greene King IPA will become a major fixture at Twickenham stadium.
Wine show session
Sainsbury's will be running an interactive session at next week's The Wine Show (26 to 29 October) to encourage visitors to match food and wine.