Fooled by 50/50 

A boy who would rather eat his caterpillar than brown bread is fooled by mum serving Kingsmill's 50/50 half wholegrain, half white loaf, in a £2.5m TV advertising campaign running till the end of this month. 

Baguettes go large 

An 18-inch Grande baguette has joined Délifrance's branded retail bakery range. Available in classic or multi-cereal varieties, and with a shelf-life of three months, it bakes in 12 minutes. 

Chinese Raiders 

Next month's TV ad campaign for Mattessons Fridge Raiders meat snacks heralds a new Chinese Spare Rib flavour, as part of Kerry Foods' £5m marketing spend on the brand this year.