Freshnlo in running 

Scottish low fat milk brand Freshnlo is to benefit from a five-month campaign to promote the Freshnlo Great Scottish Run on 1 and 2 September. This year's campaign will be launched by athletics star Liz McColgan. 

Greasy pole 

Ribena Really Light is to sponsor the new ITV series Grease is the Word and Greased Lightnin' on ITV2, which follows the search for the lead roles in Grease the musical this July. 

Sport additions 

Lucozade Sport will soon be available in two new flavours: raspberry and tropical. These will replace the existing mixed berry and lemon flavours as part of a £10m total media spend for the brand this year.