Rachel's Organic is rebranding its Organic Kids and Little Rachel's lines to instil a greater sense of fun into the brand. The range will now include My First Yogurts and Taste Explorers.
Fruit content boost
Jordans is backing a 20% increase in the amount of fruit in every pack of its Country Crisp range with a £600,000 campaign in weekend supplements and lifestyle glossies over the next three months. It is also inviting consumers to sample Frusli bars this month, with a Fruity Rickshaw touring key locations including Wimbledon.
Stir Through revamp
Sacla' is repackaging its range of Italian Stir Through sauces to take the brand upmarket and increase products' shelf standout. It is shedding the cardboard over-wrap and replacing it with on-jar labelling in terra copper - a cross between terracotta and copper.