Green Giant is splashing out £5.2m to advertise its canned vegetable brand including TV, in-store and web activity. It will focus on its message that sweetcorn contains one of the recommended 5-a-day.
Mentos is introducing pocket-sized bottles to its sugar-free chewing gum brand as a alternative to paper packets. Each bottle contains 12 pieces of gum and is priced 99p.
Trigger Happy clips
Comedian Dom Joly of Trigger Happy fame has been signed up to promote Cadbury's new Creme Egg Twisted chocolate bar through online video clips. Produced in the style of the TV show, the clips will invite consumers to submit their own ads.
Traidcraft is adding a range of individually wrapped £1 muffins to its Fairtrade snacking range aimed at the out-of-home market.