Italian breads

A range of traditional pre-baked Italian breads has gained listings in Waitrose. The Pane Toscano lines, imported by Old Fashioned Foods, are focaccia with olives, ciabatta and bruschettina, priced from £1.19 to £1.79.

Summer soups

English Asparagus, Summer Vegetable and Gazpacho have joined New Covent Garden's soups. The range is being backed by a £2.5m campaign.

'Squeeze the cow'

The Laughing Cow is appearing on shopping trolleys in Sainsbury's from this month as part of a drive to target families at point-of-purchase. Adverts for the new squeezy cheese variant will encourage consumers to 'give the cow a squeeze'.