Jaffa gave away 10,000 oranges at two London tube stations last week in celebration of Fruity Friday. The initiative aimed to raise awareness of eating fruit and vegetables to combat cancer.
Tomato taste matters
UK tomato promotion should focus on "buying British because it tastes better, not just because it's British", said Nigel Bartle, chairman of the Tomato Growers Association, during British Tomato Week.
Food miles 'stupid'
The concept of food miles was "utterly stupid and misleading", Dr Adrian Williams from Cranfield University has claimed.Many factors including the carbon footprint of production should be taken into account, he said.