InBev UK's Leffe Belgian beer is to host speciality beer masterclasses at Taste Festival consumer events across the UK in late June and early July. The classes include product sampling and beer and food tips.
Beefeater goes arty
Pernod Ricard has extended its relaunch programme for Beefeater gin with a website where consumers can create their own 'London art'. Beefeater was given new packaging and a global ad campaign in February.
New Cusqueña listing
Peruvian lager brand Cusqueña has won a listing with Waitrose. The chain joins Sainsbury's, Booths, Thresher, Asda and Tesco as stockists of the brand.