Yoplait Dairy Crest is showing its Wildlife children's yoghurts on TV for the first time. The ads carry the tag line 'Wildlife makes you big and strong' and features an animated Lenny the Lion character.
Nuts about snacks
A new range of Trail Mix snacking nuts from Trigon Snacks is targeting teenagers and young adults via the convenience and vending channels. Packs feature the Health Education Trust logo.
Ready-to-eat foods specialist Simpsons is adding three microwaveable single-portion sponge puddings to its ambient desserts portfolio. The chocolate, syrup and strawberry varieties come in 115g pots at an rsp of 69p.
Vimto is made by Vimto Soft Drinks, part of the Nichols Group, not Barr Soft Drinks as indicated in Focus on Lunchbox (The Grocer, 29 July 2006).