Longer sponsorship 

Magners Irish Cider has extended its sponsorship of the Magners League for an additional year, until May 2009. Magners is planning an advertising campaign next year to showcase the brand links between the cider and the rugby competition. 

Aspall ciders at show 

Aspall Suffolk Cyder is to showcase its ciders at the Clothes Show Live 2007 exhibition from 7-12 December at Birmingham's NEC. Perronelle's Blush will be available to sample, as well as cider cocktails. 

Peroni gift pack offer 

Sainsbury's is offering a limited-edition Peroni Nastro Azzurro gift pack for £8, containing two bottles of the Italian lager and two Peroni-branded glasses.