Mamma Mia! deal

Maltesers has signed a deal to sponsor this summer's cinema movie Mamma Mia! The Movie. Mars is promoting the deal with a £1m push, including TV and radio. The company is also running an on-pack promotion offering shoppers the chance to win a holiday every year for life.

Potential signing

Pop group Girls Aloud has been approached to front the £9m campaign for Kit Kat Senses later this year, including TV, press and sponsorship activity.

Squeezy additions

Blue Dragon is adding four squeezy variants to its dipping sauce range. Thai Sweet Chilli-Hot, Malaysian Satay, Chinese BBQ and Chinese Sweet & Sour join the line-up from April.