Maltesers has signed a deal to sponsor this summer's cinema movie Mamma Mia! The Movie. Mars is promoting the deal with a £1m push, including TV and radio. The company is also running an on-pack promotion offering shoppers the chance to win a holiday every year for life.
Pop group Girls Aloud has been approached to front the £9m campaign for Kit Kat Senses later this year, including TV, press and sponsorship activity.
Blue Dragon is adding four squeezy variants to its dipping sauce range. Thai Sweet Chilli-Hot, Malaysian Satay, Chinese BBQ and Chinese Sweet & Sour join the line-up from April.