Mars is thought to be planning a female-oriented extension to its Mars brand early next year. Mars Fling, which has been test marketed in Australia, was originally planned for launch this year but there are understood to have been stock issues.
Sneezy does it
Kimberly-Clark's Kleenex has teamed up with GlaxoSmithKline's hayfever brand Piriton to launch joint Kleenex and Piriton promotions in Tesco stores throughout the summer.
Grove Fresh is extending its organic juice portfolio with two new varieties, a tropical blend and an apple & blueberry mix. The newcomers are rolling out mid-June in one-litre cartons.
Asda lists Oloves
Food distributor Brand Stand has achieved listings in Asda stores nationwide for its olive brand Oloves.