Mixing it up
Southern Comfort is embarking on a new brand positioning campaign to target its primary 18 to 24-year-old male consumer. The campaign includes a cinema advert and sampling activity to promote different mixes such as with cola, cranberry juice and ginger. Sampling will be in Tesco, Asda and Sainsbury to coincide with the World Cup.

Football wives
Halewood International has launched a £500,000 Lambrini Girls Just Wanna Be Footballers' Wives consumer press campaign using comical taglines to tap into the nation's interest in footballers' wives and their lifestyles in the run-up to the World Cup.

Father's day gift
A gourmet gift case of Nicholas Feuillatte Champagne has been created in time for Father's Day, which falls on June 18. The gift case, which contains a limited edition designer apron and a bottle of its Cuvée 225 Vintage 1997, is priced at £49.

No nonsense
Scottish & Newcastle has unveiled a new TV ad campaign for John Smith's. The ad introduces its target mature ale drinker to the No Nonsense landlord and his "Y're barred!" catchphrase.