Multi-island whisky 

A new campaign for Six Isles blended malt whisky will concentrate on the fact the brand is the only scotch to contain whisky from all six Scottish whisky-producing islands. It will appear in specialist whisky press and consumer titles throughout December. 

Tiger's Dave deal 

Tiger Beer is sponsoring Dave, the newly rebranded TV channel aimed at young males. "Sponsoring TV programmes and channels that are relevant to our audience is a key part of our marketing strategy going into 2008," said marketing director Steven Greaves. 

Books for Christmas 

Online wine retailer is giving away an anthology of Christmas stories with each case of Christmas wines. The case of 12 wines includes Champagne, a Margaux 2004 and an Italian Pinot Grigio along with the book and will retail at £120.