New 2-in-1 fragrance

A £6.2m marketing campaign for new Bold 2-in-1 fragrance Crushed Silk & Jasmine kicked off this week. Procter & Gamble is rolling out powder, tablet and liquid formats of the laundry detergent now, with liquitabs to follow later.

Omega-3 range rolls

Allied Bakeries is adding rolls to its Kingsmill Head Start with Omega-3 range, which claims to help boost kids' brainpower. Six-packs of white rolls are launching initially in Sainsbury's and Tesco stores.

Cheese from Andes

Cheese wholesaler Tom Walker & Sons is importing a South American cheese produced at the foot of the Andes. The semi-soft Andes Panquehue comes in traditional, chive and red pepper flavours.

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