A £6.2m marketing campaign for new Bold 2-in-1 fragrance Crushed Silk & Jasmine kicked off this week. Procter & Gamble is rolling out powder, tablet and liquid formats of the laundry detergent now, with liquitabs to follow later.
Omega-3 range rolls
Allied Bakeries is adding rolls to its Kingsmill Head Start with Omega-3 range, which claims to help boost kids' brainpower. Six-packs of white rolls are launching initially in Sainsbury's and Tesco stores.
Cheese from Andes
Cheese wholesaler Tom Walker & Sons is importing a South American cheese produced at the foot of the Andes. The semi-soft Andes Panquehue comes in traditional, chive and red pepper flavours.