Mars UK has denied reports it is planning to launch its Australian brand Fling in the UK next year. The two-stick format is similar to Mars Delight and aimed at young female consumers. However, a spokesman insisted "there were no plans full stop" to launch it in the UK.
Schweppes is supporting its range of mixers with a new Christmas campaign. The poster, on billboards in London from 3 December, depicts lookalikes of celebrities, including Kate Moss and Pete Doherty with the strapline 'Schweppes. You know who...should mix this Christmas'.
Energizer is supporting its Ultimate Lithium brand with a £2m TV push in the run up to Christmas. The two month national campaign reintroduces the tagline 'It's what inside that counts' and launches this week across terrestrial and Sky channels.