No Innocent pot 

Innocent has denied it is launching a breakfast pot in what would be its first move into food. It said the product was "one of hundreds" being tested, most of which would never hit shelves. 

Raw campaign 

Pepsi is launching a £1.5m print and outdoor campaign next week to promote the on-trade launch of Pepsi Raw, its natural cola brand. It also plans to add new flavours and pack formats before it moves into the off-trade next year. 

Limited edition 

General Mills is adding a raspberries & meringue limited edition to its Häagen-Dazs range. Rolling out now, the newcomer will benefit from the £5m package for the brand this year. 

Value launch 

Gallaher is launching Sterling Superkings Menthol 10s this month to strengthen the brand's position in the value segment.