A green alternative to wooden gift boxes has been launched by speciality packaging supplier BoxMart. The NotWood range, made from 95% recycled materials, is in a flat-pack carton format printed to look like wood. "Many of those who participated in our trials only realised it wasn't wood when they held it," said BoxMart MD Joanne Offord.
Super cool adverts
Foster's is continuing its £40m marketing programme with two new radio advertisements. Created by M&C Saatchi, the ads feature the 'Foster's Super Chilled. Well you wouldn't want a warm beer would you', punchline and will run until 16 September.
Adelaide Hills' winery Nepenthe has been added to the WaverleyTBS wine portfolio. The move follows the recent partnership of McGuigan Simeon Wines, which bought Nepenthe earlier this year, and WaverleyTBS.