Official festival beer

Cobra Beer has been awarded the title of Official Beer of the 60th Edinburgh International Film Festival, which will include bar promotions, events and activities around Cobra's short film festival CobraVision. The festival runs until 28 August.

Heineken footy deal

Heineken has signed a four-year deal to be the official beer of Chelsea Football Club. The beer will be poured in all restaurants and bars at Stamford Bridge until the end of the 2009/10 season.

Boru joins toon army

Boru vodka, part of the Castle Brands Spirits portfolio, has signed an advertising deal with Newcastle United Football Club for the new season.