Peter's purées

Buxton Foods has added apple and peach & apricot fruit purées in squeezy pouches to its Peter Rabbit Organics range, on shelf in Waitrose.

Recycling promotion

A three-compartment recycling bag is on offer for three tokens and £1.99 in Nouvelle toilet tissue's first on-pack promotion, aimed at highlighting its recycling credentials. It is backed by demonstrations in selected Asda and Sainsbury's stores.

It's a wrap

Discovery Foods is supporting its healthier white and wholemeal Wrap 'n' Roll bread wraps with roadshows and instore activity. They contain less salt, less fat and more fibre than the originals.