Distributor BDD plans to extend distribution and awareness of its Zywiec Polish lager brand on a national scale. The beer has recently gained listings in Booker Cash & Carry and in Tesco Ireland.
New Zealand wine producer Nobilo is launching a summer ad campaign to position its wines as a perfect match for seafood and fish dishes. The £250,000 campaign features the strapline: 'Pure New Zealand, Pure Nobilo'.
Strongbow Sirrus, the premium cider by Scottish & Newcastle, will be the subject of a TV campaign this summer. The 'Dog Coat' ad lambasts the superficial trappings of today's society.
A taste of japan
Asahi Beer is rolling out its outdoor poster campaign to promote its Japanese roots. A 'Manga' style cartoon will use the line 'Original Japanese Cool', and a 'Karate' execution will carry the line 'With a Refreshing Kick'.