Brown Forman has become a member of The Portman Group. The company, owner of brands such as Finlandia, and Southern Comfort, previously shared its membership with Bacardi, which distributes its products in the UK.
Core brand spend
Whyte & Mackay has announced it is putting £20m into its core brands, including the Dalmore, Isle of Jura and Vladivar Vodka. £5m has been earmarked for its flagship Whyte & Mackay brand.
San Miguel is sponsoring the 13th Viva! Festival. The Spanish and Latin American Film Festival starts in Manchester this month before moving to another 14 UK cities until the end of May.