Promotions in print 

Pernod Ricard is investing £1.6m in the promotion of its Jacob's Creek brand in print and online. The campaign focuses on the Three Vines and reserve ranges and will appear in Grazia as well as on Yahoo. 

Halloween beer 

The Wychwood Brewery is launching a Pumpking ale in Sainsbury's for Halloween this year. The 5% abv beer (rsp: £1.59) has been brewed with pumpkin and mace to give hints of toffee, spice and fruit. 

Dry addition 

Champagne Devaux is adding a new Extra Brut wine to its premium D de Devaux range. The 66% Pinot Noir and 34% Chardonnay wine, rsp £33, is an elegant, dry Champagne. 

South west sponsor 

The Tribute Brewery has signed a three-year deal to sponsor rugby in south west England. "We've been in the region for 156 years and are delighted to support its favourite sport," said MD James Staughton.