Zara Philips has signed a two-year sponsorship deal with Chivas Regal this month. The World Equestrian Games gold medallist is a perfect fit for the brand as a "successful, glamorous and vibrant sportswoman who embodies an aspirational lifestyle", said brand manager Sophie Gallois.
Chinese lager Tsingtao will be a key sponsor of the Chinese New Year celebrations in London this year. The Bank of China, Cathay Pacific and the Hong Kong Tourist Board are also sponsoring the event on 10 February in Chinatown .
Wine importer Myliko Wines has signed up to a carbon off-setting initiative. As part of the agreement, its wine producers will plant trees on their land to offset emissions created by exporting their wines. MD Hemant Kotecha said the scheme gave shoppers the chance to give something back to the environment.