Sharper label

Cava producer Freixenet has completed a three-year project to overhaul the packaging across its range. With the motto 'great brands never stand still' the label has become clearer and more contemporary. The new-look bottles hit shelves this month.

Official village cider

Scrumpy Jack will become the official cider of village cricket this year in a tie-up with The Wisden Cricketer. Press ads, a competition to win VIP tickets to Lord's and sponsorship of the Player of the Round award form part of the deal.

Taste of the theatre

Visitors to the National Theatre this autumn will be able to try up to 45 French wines as part of an 11-week sponsorship by Sopexa.