Slimmer Grolsch

Grolsch has made its swing-top bottle slimmer and added grip strips in a bid to make the bottle easier to hold. It is only the fourth time the bottle has been tweaked since its launch in 1897.

Organic ale debut

Laverstoke Park Farm is launching an organic ale into Waitrose next week. The farm, already produces organic foods but this is its first foray into alcohol. Rsp for the bottle-conditioned ale is £2.25.

Festival tickets

Merrydown is offering consumers the chance to win tickets for some of the festivals it is sponsoring this summer via scratchcards in outlets local to the events. The cider is sponsoring Wakestock and the Metro Weekender in London.