Snack A Jacks is to be relaunched with updated packaging to "target women with attitude". The brand's positioning is being reinforced by TV sponsorship of ITV2's celebrity show Deadline. In the show celebrities have to produce a weekly magazine.
Loaves for ladies
Warburtons is bringing out a limited-edition crustless fruit loaf, aimed at women. Strawberry Swirl, priced at £1.45, will be available from April to September.
Magnums for Easter
Unilever Ice Cream has created a TV ad, which airs on Easter Sunday, for its newest Magnum flavour - Magnum Ecuador Dark. The ad is part of a £6.5m support for the brand this year.