Sponsoring sailors 

The success of female sailors is the theme of Champagne G.H.Mumm's inaugural sponsorship of Ladies Day on 9 August at Skandia Cowes Week. It will also host a party aboard the Tall Ship Atlantis as part of a renewed sponsorship deal with the overall event. 

Music and vodka 

Stolichnaya Vodka is teaming up with radio station Xfm to host next week's Music:Response Live showcase at Manchester's Night and Day Café. The event celebrates local music and builds on the brand's 'Choose Authenticity' marketing campaign. 

Meantime deal 

Adnams has secured the exclusive UK distribution and sales rights of Meantime draught beers, together with sales rights to all Meantime packaged beers, as part of a strategy to strengthen its range. "By working with third parties we can enhance our portfolio of premium brands," said MD Andy Wood.

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