Britvic is rolling out its biggest sampling event yet over the summer, taking children's water brand Robinsons Fruit Shoot H20 to stores, scout camps, activity centres, riverside and seaside events.
'Cars' licensed torch
To tie in with new kids' movie Cars, Energizer has launched a limited edition Cars torch. It comes in bright red with a £6.99 price tag and its krypton bulb makes it 70% brighter than standard bulbs.
Pirates goodie bag
Mr Lucky Bags has added a Pirates of the Caribbean Movie Bag to its licensed goodies. It has joined with Toontastic Publishing to produce a poster and magazine of the movie. The sweets are provided by Kinnerton Confectionery.