The campaign to promote Pink Lady apples is to step up a gear with an effort to tie it in to post-Christmas health drives. A promotion featuring a footballer's wife will be launched in women's titles.
Friends of the Earth is urging shoppers to ditch supermarkets and start buying local and organic produce as a New Year resolution. It is also urging people to grow their own produce.
Ready for the rush
Major salads and fresh produce supplier The Greenery is anticpating a rush towards healthy foods in the new year, and is laying in extra supplies accordingly. It expects the activity to last just three weeks.