Miller Genuine Draft bottles will come with twist-off caps from this month. The company says it will be the first in a series of "exciting activities" for the brand this year. An eight-week outdoor, in-store and radio campaign will promote the caps.
Wine Rack and Thresher customers will have the chance to win a 10-day trip to New Zealand worth £5,000 this month. Producer Maven Wines is running the competition in an attempt to bring a true Kiwi experience to UK consumers.
Languedoc producer Val d'Orbieu is launching a new late-harvest dessert wine, which will join the Muscat de St-Jean de Minervois range. The new wine, priced at £11.99, will appear on shelf from 21 March. The launch will be supported with a neck-collar promotion offering consumers the chance to win a trip to the Languedoc.