UK distribution deal 

The Patrón Spirits Company has signed a UK distribution agreement with Cellar Trends for its ultra-premium tequila range, Patrón, and its aged rum brand, Pryat Rum. 

Edge campaign 

Carlsberg is running its biggest sampling campaign to date this summer for Carlsberg Edge. The campaign will offer money off vouchers, competitions and a free prize draw as well as 25ml samples to consumers in towns and cities across the UK. 

A spirit for cricket 

A Barbadian rum is to become the official spirit of English test match cricket grounds. Cockspur Rum has signed a deal with Test Match Grounds for the 2008 to 2010 seasons and has confirmed it will still sponsor cricket's Cockspur Cup.

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