Hybu Cig Cymru (Meat promotion Wales) has splashed out on a series of TV advertisements in France to boost Welsh lamb. They will run for a month with the backing of chef Joes Robuchon.
Birds frozen out
Grampian Country Foods has announced that it is closing its chicken freezing factory at Bucksburn and withdrawing from the frozen chicken sector. Regional MD James Dallas blamed rising production costs and falling sales.
Poultry processor Castlemahon Country Foods in Limerick has gone into liquidiation after racking up unbearable losses. It supplied Tesco and Dunnes with up to 200,000 birds a week from 100 local growers.