Budweiser is giving drinkers a last-minute chance to win semi-final tickets to the World Cup, including an all-expenses paid VIP trip to Germany, in an on-pack promotion called Extra Time. Consumers have to text or e-mail a picture of themselves with their promotional can or bottle for a draw to be held on 25 June.
Anyone for bubbly?
Champagne Lanson has become the official Champagne for this year's Wimbledon Championships. The company has created a special Wimbledon emblem on the collar of its bottles. It will be available in the tennis grounds and from selected retailers for £22.49 per bottle.
Campari goes gold
Campari is giving its iconic red tipple a packaging makeover to present a more elegant image. On shelf now, the new Campari bottle has a taller and more slender feel. The label size has been reduced and more gold has been used.