First Drinks has pledged to raise Tia Maria's profile in the UK, after securing distribution of the coffee liqueur last week. The brand, which has a UK sales value of £43.8m, would benefit from a host of "exciting brand-building"...
Instant coffee still represents a huge portion of the UK's hot beverages market with a 44% share, but value sales dropped 0.6% last year according to TNS [w/e 17 June 2007], as consumers traded up to premium, non-instant...
We may be a nation of tea and coffee drinkers, but if consumers are increasing their consumption of a cup of 'rosie lee' or a hit of strong black stuff, they are not drinking it at home. While TNS figures show healthy value growth of 2.7%...
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