Retailers and suppliers are being encouraged to promote the health benefits of Scottish farmed salmon, with an offer of 50% match-funding from the European Union.
The Joint Health Claims Initiative has ruled that oil-rich fish can be promoted as beneficial to heart health. The funding is both cash and time limited, with all activities to be completed by the end of March 2006. Interested parties should register with Scottish Quality Salmon as soon as possible.
Research conducted last year confirmed that only 28% of regular fish eaters recognised that it contained the health-enhancing Omega-3 fatty acids.