A revamped own label spirits range has been unveiled by Landmark Wholesale to give independent stores a point of difference against the multiples.
The Prince Consort range comprises 70cl bottles of vodka, gin and brandy (rsp: £7.99 each), dark and white rum (rsp: £8.49) and whisky (rsp: £8.99). All are available in bottle sizes ranging from miniatures to 1.5 litres.
This compares with branded spirits such as Smirnoff Red vodka, which has a retail price of about £10.99 for 70cl.
Steve Mayes, Landmark’s trading controller, said: “The eye-catching designs continue Landmark’s heritage of quality products and excellent value.”