>>Coca-cola price cuts make their mark

Coca-Cola regained its lead in our unprompted promotional recall chart this week, pushing last month’s leader, Walkers, back to second place. Price cuts on the brand in cash and carries were highlighted most by those independent retailers polled for our survey. Bogofs were also mentioned.

Six per cent of respondents remembered promotions for Walkers while 5% could recall activity on Cadbury’s products.

Rivals Galaxy and Nestlé had a 2% recall, as did Carlsberg, Fanta, Golden Wonder, Kellogg’s and Ribena.
Source: Based on research carried out by The Knowledge Store in the week commencing 29/10/03 For more details, call 01293 610400