Walkers and Coca-Cola have fought it out to top our unprompted promotional recall chart over the past few months, but this week Walkers emerges victorious by a wide margin after Coca-Cola stole its crown last month.
At 15%, the proportion of independents who remember Walkers’ promotions is more than double those who recall Coca-Cola’s activity and Walkers’ rival Golden Wonder. Independents mentioned a range of Walkers promotions but buy-one-get-one-free in cash and carries were notable. Blossom Hill wine’s two for £8 in wholesalers also enters our chart.
Source: Based on research carried out by The Knowledge Store in the week commencing 24/11/03 For more details, call 01293 610400