>>Coke leaves less of an impression as walkers bites

Walkers has toppled Coca-Cola from first place when it comes to unprompted recall of promotions by independent retailers.

Walkers leads the pack this week with 10% of independents mentioning promotions for the crisps. These were predominantly ‘get-one-free’ promotions through the cash and carry channel.

Cadbury’s, in third place last month, jumps to the second spot this time thanks to price cuts while last week’s number one Coca-Cola falls to fifth place, together with Carlsberg and Daz. Carling maintains its fourth position.
Source: Based on research carried out by The Knowledge Store in the week commencing 13/10/03 For more details, call 01293 610400