Indian-inspired crisp brand Anita's Chips has made its TV debut.

The 30-second advert, which will run until mid-April, is being screened on Hindi channels Star One, Star Plus, Star Gold, Star News, Zee, Zee Cinema and Zing, along with British Eurosport 1 and 2.

The four-strong Anita's range launched last year by Burts Chips comprises chicken tikka, mango & lime chutney, dill & mint raitha, and achaari paneer flavours (rsp: £1.69/150g and 69p/40g). It is listed in selected Tesco stores nationally and independents.