Retail and supplier leaders have agreed on a new draft design for front-of-pack nutrition labels to be introduced across all types of food this year.
The new design, unveiled in documents just released by the Department of Health, is based on a hybrid of traffic lights and colour-coded GDA amounts, as called for by ministers and health groups and endorsed by the likes of Sainsbury’s, Asda, and most recently, Tesco.
The new system will be based initially on previous FSA thresholds for red, amber and green labels, although plans for an alternative category-based comparison system are being discussed.
The FDF had previously taken the line that traffic light labels risk “demonising” certain categories of food. But the documents reveal it had worked closely with the BRC and specialist designers to draft a new model, which will be put to retailers and suppliers in the next few weeks.
“There is clearly momentum behind this,” said one source involved in the talks. “It’s not something that is going to be allowed to drift.”
The FDF said take-up would depend on the type of businesses involved. “Many of our members are operating in a European or global context,” said a spokesman. “Decisions will be for individual companies to take also considering the added costs and complexities.”
Consumer group Which? called for companies to be “named and shamed” if they failed to join the scheme.