Wine supplier Private Liquor Brands is formally switching to its informal name. The company, usually referred to as PLB, is dropping its full name and using the initials only from next week. This comes after a structural reorganisation that increases emphasis on its branded business. It made its name as an own label wine supplier to multiples but a spokeswoman said: "We now spend more time on our brands, over which we have more control and which are worth more." New colours and logos will be displayed at the London International Wine and Spirits Fair next week. {{DRINKS }}