Watchdogs have thrown out complaints claiming TV adverts for Innocent smoothies were misleading about the fruit used.
Viewers said the Your Daily Fruit commercial (below) was inaccurate as some fruit was frozen; it was not possible to squeeze that amount into a carton; and the claim people could get their “daily fruit” from it went against government advice that a smoothie can only make up one of the 5-a-day.
The BACC dismissed all three complaints. Innocent said all its smoothies were made from only fruit and contained no additives or concentrates; 24% of the fruit in the smoothies in the ad was frozen and pasteurised for seven seconds, but this did not affect its nutrients.