Innocent must be kicking itself. The cutting edge smoothie manufacturer has been beaten to the market with the world's first... blue cheese variant.
That honour goes to Brighton-based smoothie company Moo Juce, which created the world's first Stilton drink as an alternative to "alcopops and fancy cocktails". In fact there is not one but four recipes - Nutty Blue, which blends Stilton with peanut butter and milk; Hot & Blue, which mixes the cheese with Jamaican ginger cake; S&M, which contains mango; and ...mmm... Choc 'N Cheese. "By accommodating modern trends, we're strengthening Stilton's position as the king of English cheese," says Nigel White of the Stilton Cheese Makers Association.