from Adam Balon, co-founder, Innocent Drinks

Sir; I enjoyed the Focus On Juices and Smoothies (The Grocer, April 9, p51), although I’m afraid when it came to the smoothies bit, the impression it gave was misleading to say the least. I could bore you with loads of numbers but, as an example, using ACNielsen Scantrack data, smoothies now represent 7% of chilled juices (not 1.4%), with the growth being led by the brands (well, one brand, Innocent).

I’m surprised some smoothie players still think smoothies are just for tree huggers. As someone who is environmentally aware, I’m delighted there must now be so many happy trees out there.