Adam Balon, the co-founder of Innocent Drinks, has joined Piper Private equity as an adviser.

Piper specialises in mid-market consumer brands and previously held a stake in Maximuscle.

“I am fascinated by small, growing businesses with great potential – investing in a brilliant idea and making it more successful,” said Balon.

“I feel that many of the lessons I’ve learnt while building Innocent can be applied to help other fast-growing consumer branded businesses create something of real value.”

Piper managing director Chris Curry added: “[Balon] has a wealth of experience Piper will be able to draw on, particularly his understanding of the issues and challenges involved in building a fast-growing consumer business and taking it international.”

Read more
Brown to head up Innocent expansion into the food aisles (12 February 2011)
Fund offers businesses an alternative to banks (24 January 2009)